Best Food in Matsuyama: Seafood, Chicken Nanban & Local Eats
Matsuyama doesn’t get nearly enough credit as a food destination. The capital of Ehime Prefecture on the island of Shikoku, it’s usually known internationally for Dogo Onsen (Japan’s oldest hot spring, said to be over 3,000 years old) and Matsuyama Castle, one of Japan’s twelve original castles. But food lovers who spend time here quickly discover a city with a remarkably distinct culinary identity — one built around the exceptional seafood of the Seto Inland Sea, the year-round abundance of citrus fruit, and a deeply local food culture that takes enormous pride in dishes that haven’t made it into any […]