Enjoy your trip to Japan

Shimane Japan Travel Guide: Izumo Taisha, Matsue Castle and the San-in Coast

Shimane Prefecture sits on Japan’s San’in Coast — the northern flank of western Honshu that faces the Sea of Japan — and it is, by almost any measure, the most historically significant and least-visited prefecture in the entire country. Home to Izumo Taisha, Japan’s oldest and most important Shinto shrine, the only remaining original castle tower in western Japan, a garden repeatedly ranked the finest in the country, and a dramatic 75-kilometre coastline of sea caves, basalt columns and pristine fishing villages, Shimane offers a depth of cultural and natural experience that rivals anything on Japan’s famous Golden Route — […]

Hidden Gems in Japan: The Best Off the Beaten Path Destinations for 2026

Japan has an almost unfair advantage when it comes to travel. Within a single country, you can find neon-lit megacities, ancient wooden temples, geothermal hot springs, alpine meadows, subtropical beaches, and sand dunes that stretch toward the horizon. Yet most international visitors spend the bulk of their trips in the same triangle of Tokyo, Kyoto, and Osaka. These cities are extraordinary — nobody denies it — but they represent only a fraction of what this remarkable country has to offer. Step outside the so-called Golden Route and you quickly discover that the real Japan, the one that takes your breath […]